LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV netwo